While electric vehicles (EVs) present car shoppers with numerous benefits over internal combustion engine (ICE) vehicles, such as advanced technology, environmental impacts, and simpler maintenance, they also have notable differences—limited driving range and higher upfront costs—that may cause potential buyers to hesitate. This can lead to lower-than-expected EV sales for your store and less-than-happy customers. […]

KPIs aren’t the only representation of your dealership’s performance—your customers are a crucial source of insight as well. Collecting and analyzing customer feedback are necessary to identify strengths and weaknesses, adjust sales or service processes, and enhance the customer experience while growing your profitability. Knowing how and where to gather this information may appear difficult […]

With the high volume of valuable data your store collects on your potential and current customers, it’s no surprise that automotive dealerships are susceptible to cyber risks and attacks. Hackers can exploit vulnerabilities in dealership systems to steal customer data (including Social Security numbers, addresses, credit card details) through malware, phishing attacks, or unsecured networks. […]

The winter months can be a tricky time for many dealerships, especially after the holiday season leaves shoppers with slimmer budgets. As the days lengthen and the temperatures warm, you’ll often find your showroom traffic improving—by anticipating the changes that spring brings, you can optimize your marketing goals for this quarter to help revive your […]