Used car owners understand that vehicle maintenance needs can pop up unexpectedly or add up over time, but many have a repair order price point in mind that pushes them towards shopping for a new vehicle. For your dealership, these high-dollar ROs can help you pinpoint customers who are potentially interested in upgrading, leading to more vehicle trade-ins and better sales opportunities—right from your service lane.

Convert High Repair Orders into Vehicle Trade-Ins

What Repair Order Price Prompts Customers to Trade In?

According to our most recent data, non-luxury drivers tend to consider trading into another vehicle once repairs surpass $4,000, while luxury drivers consider trading once repairs reach $6,500.

As you review your service ledger, look for customers with high-dollar car repair estimates—they are ideal candidates for a vehicle valuation or equity offering. Whether these customers were expecting the large repair order or not, they still might consider an upgrade and be unaware of their current vehicle’s trade-in value.

Open communication with these sales opportunities by sending them a text message offering a free, no-obligation vehicle appraisal from your sales team. You can also provide a custom equity offer and allow them to explore other options through their own, personalized customer portal online. Putting customers in the driver’s seat and letting them adjust the model, trim, and payment options can inspire even more excitement and interest in trading up.

Even if your customer chooses to complete part or all of the vehicle repairs, a vehicle appraisal might provide them with shopping choices they didn’t know were available, so be sure to follow up with each sales opportunity you uncover in your service drive. Inform these customers of any upcoming or potential repair bills they might encounter in the future, especially those with older or high-mileage vehicles, to help them make the best decision for their ongoing vehicle needs.

Capture More Sales Opportunities with In-Lane Appraisals

The secret to generating more trade-ins and sales from your service lane? Engage in-service customers with high-dollar ROs using the right tactics and technology. With Affinitiv Service Lane Appraiser, you can easily welcome service customers with a text message inviting them to discover their current vehicle valuation. Plus, you can send personalized equity offers on the spot via Affinitiv Quote. To learn more, contact us today.

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